Make Better Decisions.
Stop the Slop with Customer Interview Sprints for Start ups
Insightsmiths is a strategic research partner for the times when a few strong conversations with the right people can uncover decisive truths before you over-invest. We help de-risk your next move by ‘getting out of the building’ and speaking to the right people, unearthing powerful insights, and advising on next steps.
Expertly facilitated customer and user interviews, facilitated with nuance and expertise, with expert synthesis in 1 – 2 weeks so you can move forward with confidence.
Get Competitive
Go Beyond Homogenized AI Desk Research
We help you do the obvious. Speak to the most important people to your business.
Fast, focused customer interview sprints
Nuanced, skilled analysis.
This is a lightweight, cost efficient, way to get beyond assumptions and untangle challenging decisions.
without needing to drag you or your team into doing weeks of heavy lifting.
“It helped us stop building for edge cases — and start focusing on the customers who really care.”
“The interviews were gold. They translated that into product and messaging recommendations powerfully
Who we help
✓ B2C startups at Seed or Series A stage
✓ Founders and product leads
✓ Teams without in-house research
✓ Growth Stage start ups
✓ Product and Marketing Teams
What you need
✓ A decision-ready memo on what to do next
✓ Prioritised Recommendations
✓ Top Risks and Mitigations
✓ User Stories
Common Challenges We Can Help You Attack
We have traction, but we want to really understand what customers value most
Understand whether the pain is real, urgent, and worth acting on.
We’re debating what to build or fix next, can we sense check users’ priorities?
Reveal which problems are worth prioritising before you commit.
How can we sharpen our messaging before we launch our marketing drive?
See where your positioning is vague, generic, or not credible.
We have usage data, but we want to uncover what is driving adoption, drop-off, or expansion
Get real clarity on the friction, doubt, or missing value behind the numbers.
We need to understand how buying decisions actually happen to help drive our positioning and marketing
A handful of interviews can show what triggers the search, who gets involved, what creates hesitation, and what helps deals move forward.
Our Flagship solution is the 1 – 3 Week Decision Sprint:
Expert Interviews, Real Quality Customer Evidence
Step 1
Define the Question
Define the problem and who we need to learn from
- Clarify the Decision
- Identify the right People to speak to
- Set the Recruitment Approach
- Build the Discussion Guide
Step 2
Customer Interviews
Expertly facilitated conversations with real customers and users
- Structured customer interviews
- Bias-controlled facilitation
- Transcription and evidence capture
- Optional Live Viewing
Step 3
Decision Clarity
Clear themes, evidence, and practical recommendations
- Key themes
- Evidence and quotes
- Implications for the business
- Recommended next steps
As an independent co-collaborator, I’m flexible and completely dedicated to your needs and business objectives
Co-created scope
Immersed in your businesses and ensure research questions are grounded in reality, not generic frameworks
Expert Independent Facilitation
Carefully designed non-leading interviews that surface more honest responses, whilst ensuring nothing is missed
Strategic Direction
Turns the raw data from observation to meaning, so feedback is converted into clear product, marketing and gtm decisions
A customer insight sprint
To Make Better Decisions, a Handful of Expertly Run Customer Conversations Can Bring Startups the Highest ROI
You don’t need 50 calls, and you may not require a quant survey at first. You need well chosen, high quality conversations, pulled into patterns and translated into a plan your team can act on
This is a focussed high impact qual sprint designed to answer the questions you will be judged on
5 to 9
High Quality Customer Interviews
30 to 60
Minutes Long
….and we are also experts in survey tools for when you need numbers and validation
